Managing Director's Message


As we approach our 30th year history of being one of the largest producers of Copper Rod and Wire, we are excited by our milestones over the years and look forward to propelling Alpha Industries Sdn Bhd to even greater heights.

We are confident in achieving our goal to “Be the number ONE copper rod producer in Southeast Asia” by Vision 2020 or even earlier. Our mission is to exceed the expectations of every client by offering outstanding customer service, increase flexibility with greater value and optimizing system functionality while improving operational efficiency, quality, cost and delivery.

Alpha aspires to become “A GREAT PLACE to work, where PEOPLE are inspired to be the best they can be”. We aim to be the employer of choice by prioritizing employee job satisfaction as we believe our success is directly driven by our people and their commitment.

Besides career development and talent management, active engagement in the workplace is one of our key focus to strengthen our employees’ pride of being part of the ‘Alpha family’.

We believe in the ‘human capital’, thus we continue to invest in training programs that help our team grow in knowledge and skill for optimum performance and develop a passion for continual improvement in all areas of their lives.

We are glad to have begun the journey of transformation through Alpha Golden Foundation as our guiding principles in our daily lives, the seeds of change are beginning to bloom in our people today.

Such changes in attitude and culture are necessary to put Alpha on the right direction to move forward, to bring Alpha to greater heights for our stakeholders, that is our Employees, Customers, Suppliers, Communities and Shareholders.

As the saying goes… “United we stand, divided we fall” our people are our key pillar and we support one another by working as ONE ALPHA.

Alpha Industries Sdn Bhd is now on a growth trajectory with growing worldwide demands and we have seen significant financial growth over the last 3 years. With the onset of industrialization especially in the Southeast Asia region, Alpha Industries is poised to keep up with the high demand for quality copper rods and wires.

The Alpha team will continue to strive toward new levels of growth for the long term prospects of our organization.